Package price
$4k → $10k
Close rate
34% → 61%
Timeline
60 days
Plan used
Clarity Blueprint
01 · Before
The problem we inherited.
Strong client outcomes, weak pricing confidence. Kept getting compared to group programmes half her price.
02 · Insight
What we found on the call.
Priya's real customer wasn't "people who want to communicate better" — it was senior execs preparing for board-level stakes within 90 days. Different fear, different budget.
03 · Positioning
The sentence we landed on.
Private coaching for execs whose next 90 days will be decided on stage.
04 · Results
What happened next.
- ✓Re-priced flagship package from $4k to $10k; no drop in close rate
- ✓Inbound close rate jumped from 34% to 61%
- ✓6-week waitlist sustained through end of quarter
- ✓Turned down 3 corporate training RFPs — outside new positioning
"
The blueprint didn't teach me anything new about coaching. It told me who I was coaching, and suddenly the pricing wasn't even the conversation.
Think a similar shift is sitting in your brand?
We'd know in 30 minutes. No slide deck, no sales pitch — just structured probes.
