LinkedIn DMs
2/wk → 22/wk
Hire quality
3 A+ hires
Timeline
30 days
Plan used
Elite Blueprint
01 · Before
The problem we inherited.
Post-seed founder with a CEO title and a blank LinkedIn. Cold DMs for recruiting were converting below 3%.
02 · Insight
What we found on the call.
James's strength was *operator empathy* — he had shipped product as a PM for 6 years before founding. That was the story investors and early hires were actually buying.
03 · Positioning
The sentence we landed on.
An operator-turned-founder building the fintech infra I wished I had as a PM.
04 · Results
What happened next.
- ✓Inbound candidate DMs jumped from 2/week to 22/week
- ✓3 A-player hires sourced entirely from LinkedIn inbound
- ✓Warm intro from a Tier-1 VC because of a viral founding-story post
- ✓Replicable content pillar library — 90 posts of runway
"
Before the blueprint I was "a founder." After it, I was the guy building X for Y. The difference in how people responded was immediate.
Think a similar shift is sitting in your brand?
We'd know in 30 minutes. No slide deck, no sales pitch — just structured probes.
