CPM
$18 → $74
Niche fit
17 inbound brands
Timeline
120 days
Plan used
Elevate Blueprint
01 · Before
The problem we inherited.
120k subs, but every brand pitch was generic SaaS. Sponsorship CPM was stuck at $18 — typical for "design education" creators.
02 · Insight
What we found on the call.
Devon's most-watched videos weren't tutorials. They were teardowns of *what enterprise design teams ship and ship wrong*. A different audience entirely was watching.
03 · Positioning
The sentence we landed on.
I review enterprise product design like a sommelier reviews wine — for the operators paying for the bottle, not the bartender pouring it.
04 · Results
What happened next.
- ✓Sponsorship CPM rose from $18 to $74 in 4 months
- ✓17 enterprise SaaS brands inbound — 11 closed sponsorships
- ✓Subscriber growth slowed but watch-time per video doubled
- ✓Two paid retainer engagements with design-tool startups
"
I was making content for designers and selling ads to startups that wanted designers. The blueprint flipped it — make content for the operators who buy design tools, sell to those tools. Same videos, different audience, 4× the rate.
Think a similar shift is sitting in your brand?
We'd know in 30 minutes. No slide deck, no sales pitch — just structured probes.
